Let’s talk about something we don’t address enough in fitness: how general population clients — Gen Pop  — are often misprogrammed,...

Why your profits, sanity, and long-term reputation depend on how well you keep the clients you already have Let’s talk retention. Because...

Hint: It’s not endless broomstick drills or circus-style functional training If you’ve read any of my earlier posts, you’ll know that...

(Unless they’re training for sport — and most aren’t) Let’s get controversial for a moment. If your client isn’t an athlete and isn’t...

If you need any help to propel your gym to ultimate growth faster, message me . I can help with ongoing mentoring . The following is...

This one’s for the coaches, instructors, and PTs who work with general population clients—but haven’t yet leaned into training seniors. I...

Let’s start here: Most people don’t buy business courses—they buy hope. And the more desperate you are for clarity, certainty, or scale,...

Or: why your lack of time isn’t solved by hiring someone overseas for $10/hour Let’s start with a confession:I fell for it too.The dream...

Today's blog post is going to be along the lines of what you may have been taught in the past about marketing and why I personally...

The fitness industry loves to brand itself as inclusive:Everyone’s welcome, endorphins for all, comfy clothes, and good vibes. But for...

What if I told you the opportunity cost of not getting your fitness business to grow sooner is massive? For every week you don't have...

What to Say After a Trial Session or Movement Screen Post-trial sales flow without the cringe If someone’s come to a free trial, movement...

Ok, I don’t know about you, but I HATE making phone calls. Dentist appointments? Hairdressers? Even calling clients — ugh. I know  I have...

If you are reading this and you want to know why you screen clients, check out this post on that exact thing: the reason why to screen...

This next article may serve as a reminder or as a open framework to get more leads organically. Whilst we have an entire "plug and play"...

What fitness business owners need to know about building the right team One of the most common questions I get asked is: Who should I...

If you're reading this thank you for engaging in this edition and getting this far in. Thing is from competing internationally while...

(And why it matters more than any certificate ever will) Let’s be honest: most of us didn’t join this industry because we wanted to...

Now, I recently had a conversation with this lovely gentleman who was doing some cold calling, to see if it could help me with marketing...

Perfection Can Wait — Just Start This post is a bit different. If you hate motivational posts, now’s your cue to roll your eyes. But stay...