Should you run if a business coach tells you they are trying to work out if you are "coachable"?
As a personal trainer, it is important to be aware of the term ‘coachable’ and its implications. This term is often used by unscrupulous...
top of page
Search
drsuzbaxter
- Jan 6
- 1 min
How to grow your business in 2023
Set specific goals and objectives for your marketing campaigns to help you focus your efforts and measure their success. Make sure your...
drsuzbaxter
- Dec 7, 2022
- 4 min
Exercise for teens
My name is Dr Susan Baxter (PhD). I am a fitness and nutrition educator for personal trainers and allied health professionals. I wanted...
drsuzbaxter
- Dec 1, 2022
- 8 min
Client Acquisition: Are there holes in your bucket?
Our topic today is the sinking ship dilemma, or the sunk cost dilemma. To compensate for the holes in the bucket, do we add more water?...
drsuzbaxter
- Nov 24, 2022
- 5 min
Specialties: one way to add value over time
Let's talk again about specialties. It's always an interesting one. So often you'll hear me especially say, to stay in your lane. An area...
Dr Susan Baxter
- Nov 8, 2022
- 10 min
Is the other gym your competition?
So today's topics are a little bit different. It's talking about how we may perceive other industries within the fitness industry or the...
drsuzbaxter
- Nov 4, 2022
- 6 min
Sustainability and eco-friendly choices
Okay team today I am writing about how to be a little bit more sustainable in your business. Apparently it's a trait of a millennial,...
drsuzbaxter
- Oct 27, 2022
- 6 min
I have the worst idea for your leads
Now don't get me wrong: I love to reinvent the wheel. I love to come up with new ways to do things. When I know something works yeah, I...
drsuzbaxter
- Oct 25, 2022
- 6 min
Raising your prices
There are three things that you must consider in regards to raising your prices. Learn about what effective pricing can have on your...
drsuzbaxter
- Oct 25, 2022
- 8 min
Your clients aren't lazy athletes, so don't train them like one
Okay, so a bit of an unusual one today, but I wanted to start a bit of a conversation about something that's not really talked about as...
drsuzbaxter
- Oct 25, 2022
- 6 min
Why RETENTION is synonymous with SKILLSET
This post is going to be focusing on what you can do to increase your retention. Remember in the equation of getting more clients and...
drsuzbaxter
- Oct 22, 2022
- 9 min
MOST POPULAR: How to write a balanced program
Okay, so you might have read my posts before that was telling you about how for the majority of general population, you're looking at...
drsuzbaxter
- Oct 21, 2022
- 5 min
Why training gen pop is 80% bodybuilding and 20% performance
Okay, a bit of a controversial post: today we're going to talk about why your general population clients (unless they're partaking in a...
drsuzbaxter
- Oct 21, 2022
- 14 min
Choosing PT software: Spotlight on Booking systems, CRMs, and Programming software for six figure+
The following is intended to help you come to a decision on the best software to use to systemize your business (if you have a revenue of...
drsuzbaxter
- Oct 20, 2022
- 10 min
Insights: why you need to be training the SENIOR POPULATION
Ladies and gentleman today this post is going to be specifically targeted at people that are interested in training general population...
drsuzbaxter
- Oct 20, 2022
- 8 min
How to pick a useful course / business coach and what to look for.
This article is going to help you think about some things that you may not have thought of before when you're trying to choose a business...
drsuzbaxter
- Oct 20, 2022
- 11 min
Why a VA isn’t going to solve your problems
Today’s post is going to be about why a virtual assistant (or VA) is not going to help you with the problems that you have in your...
drsuzbaxter
- Oct 20, 2022
- 7 min
Are you adding random people on FACEBOOK and calling it LEAD GENERATION?
Today's blog post is going to be along the lines of what you may have been taught in the past about marketing and why I personally...
drsuzbaxter
- Oct 13, 2022
- 9 min
Inclusivity in language and attitude
Today's post is going to be most focused on inclusivity in a range of ways as it relates to exercise. Now, from the outside, the fitness...
drsuzbaxter
- Oct 6, 2022
- 3 min
Every personal trainers / boutique studio tech bundle
The game CHANGED when I started using some of these programs. Yes it's another expense and they do seem pricey as some are in USA...
bottom of page