Let’s talk about something we don’t address enough in fitness: how general population clients — Gen Pop  — are often misprogrammed,...

Why your profits, sanity, and long-term reputation depend on how well you keep the clients you already have Let’s talk retention. Because...

Hint: It’s not endless broomstick drills or circus-style functional training If you’ve read any of my earlier posts, you’ll know that...

(Unless they’re training for sport — and most aren’t) Let’s get controversial for a moment. If your client isn’t an athlete and isn’t...

If you need any help to propel your gym to ultimate growth faster, message me . I can help with ongoing mentoring . The following is...