Pre-Onboarding is Not Optional Why most fitness businesses lose the sale before the trial even starts—and how to fix it. Let’s call it...

Let’s talk fitness, customer service, and all the ways we (unintentionally) make people feel like outsiders. Here’s the truth no one...

The One Thing That Separates the 1% of Coaches From the Rest (Hint: it’s not branding. It’s not a $9K business course. It’s screening.)...

By Dr Susan Baxter, PhD When inflation rises and uncertainty kicks in, a lot of fitness professionals start to panic — understandably so....

If you’ve ever been told to “just manifest abundance” while working 12-hour days, rescheduling your life around flaky clients, and barely...

One Unusual Sign You’re Actually Doing Great And no—it’s not more likes or leads. If you’re a personal trainer, studio owner, or small...