How to grow your business in 2025 (Without Selling Your Soul or Sounding Like a Robot)Let’s cut the fluff.
- drsuzbaxter
- Jan 6, 2023
- 2 min read
Updated: Jul 7
Let’s cut the fluff. Growing your business in 2025 isn’t about shouting louder. It’s about showing up sharper.
Here’s where to focus:
1. Get specific.
“More clients” isn’t a goal. “15 new clients at $75/week by September 1” is. Define what success actually looks like so you can reverse-engineer it.
2. Clean up your digital front door.
If your website hasn’t been touched since lockdown, it’s time. Make sure your offers, contact info, and actual vibe are clearly visible. Bonus points if your new client special is impossible to miss.
3. Show up where your people are.
In person or online. At the gym, at the markets, in the comments. Visibility isn’t vanity—it’s strategy.
4. Reawaken the ghost list.
Your email list isn’t dead. It’s just bored. Re-engage past clients with something personal and valuable. Think “I made this for you.” Not “I need sales.”
5. Seasonal offers = smart bait.
Intro offers tied to seasonal shifts (winter reset, back-to-school, new year etc.) feel timely and purposeful—not desperate. And they’re great for referrals.
6. Borrow someone else’s audience (ethically).
Partner with local cafés, physios, hairdressers—whoever shares your client base but not your service. Make it a win-win.
7. Update your Google Business profile.
Seriously. This is one of the easiest SEO wins, and it builds trust. Ask happy clients for honest reviews. They matter.
8. Say what you stand for—often.
Your brand promise should be more than a slogan. It’s a magnet. Remind people who you are and what they’re getting when they choose you. (Hint: you, not a template.)
9. Pay to play—if it’s worth it.
Paid ads and local influencers can work. But only if your offer is tight and your landing page isn’t leaking attention like a cracked bucket.
10. Track what works. Cut what doesn’t.
If it doesn’t move the needle, it’s noise. Learn to read your own business like a dashboard.
11. Don’t DIY everything.
There are smarter ways to grow. Ask me about my coaching programs or done-for-you business courses if you’re ready to skip the slow path.
Finally!
Ask about my courses online to help grow your business to lofty heights!
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