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Are you a Studio owner or PT?

Build a life as well as a business. We are committed to supporting you to find the freedom you deserve as business owner as well as the lifestyle of your dreams.

You Might Be Here If…

  • You’ve got a good team—but your systems are clunky or unclear

  • You’re doing too much manually, and staff keep asking the same things

  • You want to scale your services without burning out or diluting your brand

  • You’re coaching clients with complex needs—and want to do it right
     

If you said “yep” to any of those—you’re in the right place.

For Pros

The Systems Are Broken. Let’s Fix Them.

You’re not here for hype.

You’re here because you’re tired of fluff-filled mentorships, superficial programming, and retention strategies that burn out staff faster than they onboard them.

I work with studios, coaches, fitness brands, and organizations who want real outcomes—not just good vibes and cute branding.

 

What I Do (For People Who Take This Seriously)
1:1 Coach Mentoring

Whether you’re a fresh PT or a seasoned educator, I help you:

  • Sharpen your coaching brain (not just your cueing)

  • Understand chronic conditions, neurodivergence, fatigue, and rehab

  • Build real longevity—mentally, physically, professionally

“Not just how to program. How to lead without burning out.”

“I’ve worked in the fitness industry for 12 years and have never felt this seen, challenged, or professionally supported. Suz doesn’t teach you how to sell dreams—she teaches you how to coach better.”

– Carly, Studio Owner, VIC

 

Studio & Gym Consulting

Let’s overhaul:

  • Your onboarding process (hint: it’s probably not working)

  • Staff development that doesn’t rely on one burned-out manager

  • Class design that delivers results and retention
     

“Good systems don’t rely on ‘vibe.’ They scale because they work.”

“She helped us cut our class cancellations in half, streamline onboarding, and finally train our staff without it feeling like babysitting.”

– Rachel, Gym Manager, NSW

 

Corporate Wellness & Workplace Programs

I don’t sell cookie-cutter wellbeing packages. I help workplaces design:

  • Sustainable movement & recovery strategies

  • On-site or remote solutions for actual human bodies

  • Culture-led interventions, not token yoga sessions
     

“Wellbeing shouldn’t be another tick-box. Let’s make it matter.”

 

Speaking, Panels, Keynotes

If you need someone who can bring:

  • Academic credibility and crowd-pleasing sass

  • Lived industry experience, not just LinkedIn lingo

  • The confidence to challenge assumptions without condescension
     

…I’ll meet you on stage. Or on Zoom. Or in a boardroom. Wherever it counts.

 

What Makes This Different

There are a million “empowerment coaches” out there.

I’m not here to help you shout louder.

I’m here to help you coach better, think sharper, and build systems that last longer.

No fluff. No glitter. Just real strength—for your team, your brand, and your clients.

 

Ready to Work Together?

Curious? Stuck? Ready to do this properly?

Let’s talk. I’ll help you work out what fits—and what doesn’t.

 

Let’s find the right format:

 

Dr. Susan Baxter is a speaker, educator, and consultant with a PhD in exercise for chronic illness, 16+ years in fitness, and a specialty in building strong systems for real people.

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